Holy Marketing! How Announcing a New Pope Used Integrated Marketing


The choosing of a new Pope is one of the longest standing traditions in the modern world.  With millions and millions of people watching this event all over the world the catholic church had to create multiple ways to share this information so that people all over the world could be informed in whatever fashion was needed.

Smoke :  The traditional announcement that the Pope has been chosen is the releasing of the white smoke.  Many people get excited and want to see this event but with no set time and people being spread out all over the world this is not always an easy thing to do.  To make it easier for people working or on the go a livestream and mobile app were created to ehance the visibility of the event.

Twitter – The papals twitter account was also active during this event and was quick to tweet “Habemus Papam Franciscum” meaning We have a new Pope – Francis

More traditional ways of announcing being the television and internet were active as usual for such a world wide event.  All of these announcements were made prior to or during the time that the Pope was introduced to the world and able to give his speech.  

What new intgrated marketing ideas do you think the Vatican could come up with prior to the announcement of the next Pope?




~ by matto2008 on March 18, 2013.

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